ROLE
That job might be generating inquiries, supporting referrals, helping sales conversations, making services easier to understand, or giving customers a clearer next step.
The question is not simply whether your website gets traffic. It is whether your digital presence is doing the right work for the business today — and where you want it to go next.
That is what the Diagnostic helps clarify.
FIT
When the next move isn't clear.
The Diagnostic is useful when you know something needs attention, but you do not yet have enough clarity to decide what should come first.
That might mean you are considering a new website, trying to better support sales or existing customers, introducing an important service, investing in marketing, improving measurement, or deciding who should own the channel internally.
The point is not to arrive with the answer. It is to make a better decision about what to do next.
ASSESSMENT
Six parts of the digital channel.
We look at how demand reaches the business, what people experience online, how inquiries are captured and handed off, what can be measured, and who owns the channel internally.
The goal is not to score technology for its own sake. It is to understand how the parts work together and where the business needs more clarity.
OUTPUTS
Three outputs. One clear next step.
The Diagnostic is delivered as one concise brief with three practical outputs designed to help you understand the current state, see where attention is needed, and decide what to do next.
PROCESS
A focused 10-day process.
Designed to respect the time of busy owners. Most of the work happens independently, with approximately 90 minutes of client involvement plus onboarding.
A short conversation to confirm the decision you are trying to make and whether the Diagnostic is the right next step.
A brief intake plus the information you already have. No unnecessary data reconstruction or password handover.
One focused working session, independent review of the channel, and synthesis across the six diagnostic areas.
We walk through the findings, the three outputs, and what deserves attention next.
ENGAGEMENT
Clear scope from the start.
A focused, fixed-fee engagement designed to give you enough clarity to make the next decision without turning the Diagnostic into an open-ended consulting project.
Standalone by design.
No password handover required.
INTAKE
A short fit conversation helps us understand what you’re trying to decide and whether the Diagnostic is the right next step.