Last updated: October 14, 2026

1. Introduction

Standard Form Ltd. ("Standard Form," "we," "us," or "our") is a brand and digital systems studio based in Vancouver, British Columbia, Canada.

We respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, disclose, protect and retain personal information when you visit our website, contact us, or engage with our business.

Our privacy practices are governed by British Columbia's Personal Information Protection Act (PIPA) and other applicable Canadian privacy laws.

2. Information We Collect

We may collect personal information in the following ways:

Information you provide: When you submit an inquiry, email us or otherwise contact Standard Form, we may collect your name, email address, telephone number, professional role, company information, project details and any other information you choose to share.

Website information: When you visit our website, certain technical information may be collected automatically, including your IP address, browser and device information, pages visited, referral sources and information collected through cookies or similar technologies.

Business communications: If we enter into discussions or work together, we may collect and retain relevant correspondence, project information, contact details and business records.

3. How We Use Information

We use personal information for purposes including:

• Responding to inquiries and communicating with prospective or existing clients.

• Understanding project requirements and assessing potential engagements.

• Preparing proposals, providing services and maintaining business relationships.

• Managing administrative, accounting and legal obligations.

• Understanding website usage and improving our website and communications.

• Sending business updates or marketing communications where permitted by applicable law.

We collect and use personal information for reasonable business purposes, with appropriate consent or other authorization under applicable law.

4. Website Analytics and Cookies

Our website uses Google Analytics to help us understand website activity, such as page visits, traffic sources and general usage patterns.

Google Analytics may use cookies and other technologies to collect technical and usage information. Information may be processed by Google in accordance with its applicable privacy terms.

Standard Form uses Google Analytics for website measurement and improvement, not for personalized advertising or remarketing.

You can manage or restrict cookies through your browser settings. Restricting cookies may affect certain website features or analytics functionality.

5. Third-Party Service Providers

We use third-party services to operate our website, manage communications, process inquiries and support our business activities.

Website inquiries are collected through Tally and managed using Google's business productivity services.

These may include website hosting providers, online forms, cloud storage, business productivity tools, design and collaboration platforms, accounting software, payment service providers and financial institutions.

We may share relevant information with these providers where reasonably necessary to operate our business, deliver agreed services, administer payments or meet legal obligations.

Some providers may store or process information outside Canada, where it may be subject to the laws of the applicable jurisdiction.

We remain responsible for handling personal information under our control in accordance with applicable privacy laws.

6. Marketing Communications

If you subscribe to receive updates from Standard Form, or if another lawful basis permits us to contact you, we may send relevant business communications.

Where required, we will obtain consent in accordance with Canada's Anti-Spam Legislation (CASL). Marketing communications will provide a means to unsubscribe.

Submitting a project inquiry does not, by itself, mean that you have subscribed to ongoing marketing communications.

7. Information Protection and Retention

We take reasonable steps to protect personal information against unauthorized access, disclosure, loss or misuse, using safeguards appropriate to the information and the circumstances.

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, meet legitimate business requirements or comply with applicable legal obligations.

When information is no longer required, we will take reasonable steps to securely delete, destroy or anonymize it, as appropriate.

No method of transmitting or storing information electronically can be guaranteed completely secure.

8. Access, Correction and Privacy Requests

Subject to applicable law, you may request access to personal information that Standard Form holds about you, ask that inaccurate information be corrected, or inquire about our collection, use, disclosure or retention practices.

You may also contact us to withdraw consent where applicable or raise a privacy concern.

Requests can be submitted to our Privacy Officer at legal@standardform.ca.

We may need to verify your identity before responding and will handle requests within the timelines and requirements established by applicable law.

9. External Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of those organizations. We encourage visitors to review the relevant privacy policies before providing personal information.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices, services, technology or legal requirements.

The latest version will be published on our website with an updated revision date. Where required by law, we will provide additional notice or obtain consent for material changes.

11. Contact

For privacy questions, requests or complaints, please contact:

Privacy Officer

Standard Form Ltd.

Vancouver, British Columbia, Canada

legal@standardform.ca